should you send thank you letters to donors?
group research constantly turns up comments like the following:
"I sent them
some money but I never even got a thank-you"
"The thing that
burns me up is getting a thank-you about two months after I send a check
- after they've already asked for more money."
Why? Because so many
charities do not send thank you gifts to acknowledge donors and their
The average response
time for a donor to receive a thank-you - if they do at all - is FIVE
TO SEVEN WEEKS. This is
not an acceptable way to thank those that keep your organization running
- no matter how small the contribution.
Charities that cut
costs by refraining from mailing thank-you letters - or by sending preprinted postcards that are not personalized
missing the boat. It's not simply enough to send a thank-you, it
must be sent quickly and it must be personalized.
Here is a list of why
you need to send thank-you letters.
It reassures donors
that it was a good idea to send a contribution.
It welcomes them to
It lets them know
that they have joined with other supporters and it has an impact on
It gives them a
reason to continue to support your organization.
sample thank you
Many direct mail pros
argue that a thank-you is the best time to solicit another contribution.
If you're sending the thank-you for a membership gift or giving club, a
small flyer about all the levels of giving could encourage a donor to
upgrade to a different level based on the incentives they would receive.
At the very least your Planned
/ Deferred Giving
materials should be included so that the donor is aware of other ways to
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