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Most major gifts
come from those who have previously made smaller gifts.
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Word-of-mouth from a
loyal donor is oftentimes your best sales tool, and it pays to have
as many donors as possible regardless of gift size.
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Converting 1,000
non-donors into $25 donors results in $25,000, an increase that most
organizations would welcome.
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A gift of $25 from a
new prospect moves them into your membership and benefits for each
gift level can encourage them to increase giving.
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Increasing the
percentage of donors you have provides a degree of leverage when
approaching foundations for support.
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Once someone
contributes to your charity they have identified themselves as
someone who supports and believes in your cause. Take steps to
cultivate the relationship further.
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Most planned gifts
results from those who have given previously.
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Many times the
person who makes a smaller gift may be making more of a
"sacrificial" gift (based on income) than one who
contributes a higher amount. And sacrificial donors are among your
most loyal ambassadors.
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You published annual
list of contributors serves as a testimonial to others who have yet
to contribute.
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Contributors often
become involved in some volunteer capacity.
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You cannot build a
habit of giving without receiving that first gift.
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Both the donor and
those served by the charity benefit whenever a gift of any size is
made.
