Most major gifts
come from those who have previously made smaller gifts.
Word-of-mouth from a
loyal donor is oftentimes your best sales tool, and it pays to have
as many donors as possible regardless of gift size.
non-donors into $25 donors results in $25,000, an increase that most
organizations would welcome.
A gift of $25 from a
new prospect moves them into your membership and benefits for each
gift level can encourage them to increase giving.
percentage of donors you have provides a degree of leverage when
approaching foundations for support.
contributes to your charity they have identified themselves as
someone who supports and believes in your cause. Take steps to
cultivate the relationship further.
Most planned gifts
results from those who have given previously.
Many times the
person who makes a smaller gift may be making more of a
"sacrificial" gift (based on income) than one who
contributes a higher amount. And sacrificial donors are among your
most loyal ambassadors.
You published annual
list of contributors serves as a testimonial to others who have yet
become involved in some volunteer capacity.
You cannot build a
habit of giving without receiving that first gift.
Both the donor and
those served by the charity benefit whenever a gift of any size is