Why Do People Respond To Fundraising Appeals? 

Here are 23 reasons... 

Because you ASK them

Because they have money available to give.

Because they are in the habit of sending money by mai.

Because they support organizations LIKE yours.

Because their gifts will make a difference.

Because gifts will accomplish something RIGHT NOW.

Because you recognize them for their gifts.

Because you give them something tangible in return.

Because you enable them to "do something" about a critical problem.

Because you give them a chance to associate with a famous or worthy person.

Because you allow them to get back at the corrupt or the unjust.

Because you give them the opportunity to "belong", as a member, friend, supporter.

Because you enable them to offer their opinions.

Because you provide them with access to inside information (research, specialists).

Because you help them learn about a complex and interesting problem or issue.

Because you help them to gain personal connections with other individuals who are passionately involved in some meaningful dimension of life.

Because you give them the chance to release emotional tension caused by a life-threatening situation, critical emergency, or an ethical dilemma.

Because you allow them to relive their guilt about an ethical, political, or personal transgression, whether real or imagined.

Because you give them tax benefits.

Because they feel it's their duty.

Because they believe it's a blessing to do so.

Mal Warwick, 1994